After spending many years advocating for talent behind the scenes, Cheyenne stopped waiting for the industry to create the opportunities women deserved and built Unleashed instead. Founded in 2024, Unleashed exists to help women build influential and sustainable careers without becoming more palatable to do it.

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Before launching Unleashed, Cheyenne worked across music, entertainment and creator partnerships, representing talent and negotiating brand deals for some of the industry's most recognizable names.